We actively promote Hong Kong as a centre for major international sports events. “M” Mark System was launched in November 2004, with the aim to gain greater participation and support from the commercial sector as well as the community for the hosting of major international sports events, in order to nurture more sustainable major international sports events in Hong Kong. This will not only give a chance for the local athletes to compete on home ground, but also give Hong Kong audience more opportunities to enjoy top level performance sports and to cultivate a sporting culture in the community. “M” Mark is an icon for spectacular and exciting events, and is only awarded to the major international sports events held in Hong Kong.
“M” Mark System
To encourage more major international sports events to be held in Hong Kong, the Government launched various measures in April 2023 to enhance the “M” Mark System. These measures include increasing the funding ceiling (i.e. matching grant plus direct grant) for each event to $15 million, lifting the quota of “M” Mark events to be organised by the same applicant each year, and relaxing the eligibility of the applicants for “M” Mark events to cover events organised by “national sports associations”, private and non-government organisations. The enhancement measures have been effective since their implementation, with a record-high number of major international sports events supported by the “M” Mark System in 2023.
For more information on the “M” Mark System, please click here.